You can solve your own successful direct mail (1)

The success of any direct mail campaign rests on several factors: an attractive and well-written letter of sales, an attention grabbing headline, an offer that can not be refused and ease of response are all factors that can determine whether a response rate will be good, below average or poor.

If you have been lucky enough to get the formula right and are enjoying a high response rate of its mailshot, and then efficiently handling these responses is vital if you want to capitalise on its success and make the most of their success.

The way the answers are handled has a lasting effect on your business. Get it right, and you can see your return on investment rises. Cometer mistakes here and the whole thing was a waste of time and money.

The key is to ensure that their answers, whether of orders; surveys; brochure or information requests; signatures; voucher redemptions; renewal or membership account applications are handled efficiently and professionally.