Increase Return Rate Written Client Questionnaires

The number of companies providing home-made increases in market research. For sellers, which is of particular interest in the sales training, how to use home-written questionnaires, surveys to their customers. These surveys are easy to use and fairly easy to assess. However, everyone knows which led to a revision, the most annoying is the low level of performance. I'm just a small number of questionnaires returned and too few people to complete the questionnaires are returned. Here are some useful strategies and showed that contribute to increased profits.

Technique 1: Announcement of the questionnaire

The simplest technique is the written notification of the questionnaire will not be effective. In addition, a reply card for the recipient requested the questionnaire does not improve the amount of interest back.

One method that has proven very effective on the other hand, announces the questionnaire by telephone. After a sales training for all individuals of a group of managers who said on the phone who are willing to participate in a client survey questionnaires were returned.

Technique 2: Increase the return on small gifts

If the recipient has received a small gift with the questionnaire, they feel obliged to complete and return. Even well-paid executives can be tempted.

It is important that the small gift is included with the questionnaire itself. The promise of a gift, such as participation in a lottery, not the same effect.

Even with the results of the survey to all customers who return the questionnaire does not have a significant impact on yields.

Technique 3: Write the correct letter recipients feel a "moral obligation" to return the questionnaire when it is accompanied by a stamped return envelope.

You will notice that the company has already paid for the survey was conducted for the price of a stamp and then "right to reply."

Technology 4: The right place

Contrary to popular belief, is not worth the effort to discover the name of the recipient. There is no difference in yield, if the overall form of the greeting "Dear Sir / Madam!" Or use your personal greeting "Dear Mr. Smith." Too much privacy are generally negative, in fact, because the participants want to remain anonymous.

On the other hand, is a unique and complex form of the address have a beneficial effect: the signature to show the recipient that you are not conducting a field survey and who are interested in their own minds.

Technology 5: guaranteed anonymity

Even if it is given that the recipient remain anonymous and answers will be strictly confidential, you should always be the recipients of your written guarantee. The yields of experience with different techniques are:

Ensure the safety of anonymity and confidentiality of anonymity to 75%, guaranteeing 63% to 37% for all

If you do not have enough questionnaires, followed by those who did not respond.

6 Technology: Colorful questionnaires

Take a look at the table most of the cards are white. A questionnaire color off and is not so easy to discard or forget. Appropriate colors are yellow and blue.

A study of the issue of Green indicates that the questionnaires are not worse than the white.

7 Technique: Appeal to the receiver ready

Questionnaires to help the call for the beneficiaries, have an efficiency of 5-10% higher. Phrases like "We need your help" or "the answer will help us improve .... ... "The current call selfish" all depends on your opinion, "was deemed inappropriate.

Technology 8: Use the questions to pass, the only receiver.

Recipients will be easier for the questions you have to cross, because there are possible answers already given and for others it takes less time to complete the questionnaire. A great advantage of this is that this problem is the evaluation much easier and faster!

The return of a questionnaire with questions that still amounted to only 78% passed, while the comparable percentage was a questionnaire with open questions, only 27%.

Technology 9: Reduce the size

Print the questionnaire on two sides of a sheet of paper, instead of two separate sheets. The receiver considers the amount of time needed to complete the questionnaire on its size.

Technique 10: Launch of campaign tracking

If too few people have returned questionnaires, it is a good idea to send one or two written warnings. Studies have shown that a "second wave" increases the efficiency level of 15-20% and the "third wave" increases the efficiency of an additional 5-8%. It is worth to attach a questionnaire with the "third wave" of the receiver can be lost or discarded the first copy.

Guaranteed with the above techniques do not give you a response rate of 100% but will increase the efficiency of searches of the house. Customer feedback is important to evaluate the effectiveness of your sales staff and the results often influence to provide the type and frequency of sales, you are training.