Information Technologi Strategi Virgin America (1)

Virgin America is breaking new ground when it comes to IT infrastructure *. Virgin America is planning a reduction in IT than the costs related primarily to outsourcing everything including customer support. Instead mainframe, which is used by other airlines, they are using Linux based servers.

Before we applaud this initiative as "outside the box" thinking, we will evaluate this from the perspective of the Company's business strategy. ** According to Michael Porter, there are 2 kinds of competitive advantage that a company can use to build "economic gap".

1. Cost Advantage
2. Differentiation Advantage