New Trends International Printing Industry

Printing industry in recent years have been new trends, such as bio-plastic screen or digital display. You are breath of fresh air in the printing industry and pointing to the new direction of development of the printing industry.

First, bio-plastics shine

Recently, the European Plastics Agricultural Association, through an opinion poll concluded: Investments for environmental protection is the best way to overcome the crisis. Most companies have performed well in 2009, and some said they had also the growth rate of over 5%. This is well above all expectations. It is understood that a total of 38 plastic processing companies in the survey, results of operations reported in 2010 and expectations for 2011.

A biodegradable plastic made from bio-ecological is completely different than traditional plastic. The wide range of applications such as packaging materials, films, bags and other products can be manufactured in an environmentally friendly plastic. In addition, the application of bio-plastics in durable goods also rose, bio-plastic case can call to see parts of the vehicle. The use of this material, you can effectively reduce emissions of carbon dioxide in the atmosphere. Environmental protection and reducing use of fossil fuels will be the driving force for market development. The advantages of a biodegradable material in the product can be fully expressed, but their disadvantage is a short stay on the shelves.

Second, taking more advantage of the digital display

With large format digital displays and more popular in Australia, the advertising company had the opportunity to meet many customers every day and have more opportunities to sell their products in LED and LCD. LED and digital LCD panels in Europe and the U.S. has a thriving industry.

Although the technology is relatively new, is popular with advertisers. In fact, people who love this technology actually reduce costs and, as in previous Olympic Games in Beijing and other international events, bulletin boards for advertising can be seen everywhere. They know that if the resolution is high enough, the digital displays will look like a normal TV, so you know the benefits of advertising with digital display.

There are many obvious advantages of digital advertising, but the market is still reluctant to certain times of the large format printing. Experts believe that these two forms of advertising are available for some time side by side, each serving different markets, and the pressure must be kept informed of developments. In short, everything on the computer screen with respect to eco-printed, of course, the pressure has its advantages, it can give people a sense of intuitive, which is directly perceived by the senses, no digital technology that can change. Of course, to make good use of digital billboards, advertisers need to be flexible with technology, and also the ability to manage large amounts of information.

Recent survey showed: New digital billboards can substantially improve the effectiveness of training and marketing staff and external display to attract more pedestrians into the store. In addition, about 73 to 85% of consumers believe that advertising how they can improve their shopping experience, there are 80% of managers believe that digital displays have a positive influence on purchase decisions of consumers.